ABOUT IN BLOOM

I hope you'll love wearing your jewelry as much as I loved creating it for you.

Hi there, I am Victoria from Switzerland, nice to meet you ! 

Let me tell you a little more about IN BLOOM and the idea behind the brand. Growing up, I've always loved everything related to the world of beauty and fashion, but jewelry has always had a special meaning to me.

I look at jewelry as an armor, an expression of myself, I can be whoever I want to be according to the mood I am in at that specific moment. I put my jewelry on every day and I can be any version of myself. It's amazing how such a small object can be so powerful and can make you feel in so many different ways, isn't it?

With creating IN BLOOM, I've learned a lot about myself, about my passions and what motivates me. IN BLOOM is more than just a pretty title, it is a symbol of rebirth, growth and becoming unapologetically yourself. I believe that every girl and woman blooms with age and becomes the highest version of herself and that is what I aim to showcase through my brand. 

IN BLOOM jewelry is all about making girls and women all around the world feel beautiful and confident while remaining themselves and express their stories of beauty in their own authentic way.

Every collection is a creation of a new world of fantasy where we can be whoever we want: independent, vulnerable, delicate, strong, pure, tenacious, invincible, because that’s what women are.